Prognosys announces Corporate Rebranding

(Previously Published on Indiaprwire- http://www.indiaprwire.com/pressrelease/advertising/20120608122059.htm )

Noida, Uttar Pradesh, June 8, 2012 /India PRwire/ -- In a major restructuring at Prognosys, Abhishek Yadav, director of the company announced the re-organization of its service offerings around three key areas- Database Marketing, Demand Generation and Digital Marketing- and the creation of new sales function units at Singapore, Bangalore and Mumbai branch offices. These developments will result into creation of new roles for operational division, marketing team and the Managing Director affinity.

The changes mark the next stage in Prognosys quest to become more customer focused with a better approach, in terms of industry's best practices, latest tools & techniques to excel in marketing with extensive coverage across both national & international regions. The company has coverage for most of the APAC / APJ Emerging Markets, with sales representation across India, Singapore, Europe and USA. Prognosys presents itself as the pioneer of Information Management in Asia, which entails to building & managing most comprehensive B2B Database list of 500k companies & 50 Million B2C contact list

With transition now complete, Prognosys Direct is re-structured around three key service offerings, each handled by dedicated managers.

• In its Database centric services, Prognosys will offer Database Acquisition & Database Retention solutions. Under Acquisition Solutions division, Company will offer consulting, list management, Prognosys Master B2B lists and third party lists/list brokerage. Database retention will rope in services such as Cleansing/Validation, Merge/Purge, Contacts Enrichment and standardization, CRM analytics & Loyalty Programs, List Append, Data Processing.

• Reflecting the importance of quality and smooth execution, Prognosys Demand Generation service will be offered with enhanced functions of Email Marketing, Sales Lead Generation, Lead Nurturing, Managed Services and Closed Loop Model - Marketing
• In a major shift towards new media to build brand and communicate with existing and potential customers in the market, Prognosys will facilitate companies with Digital Marketing services incorporating Social Media Marketing, Digital Events, Digital Branding and Brand Buzz Monitoring.

With expansion in its operational coverage, Prognosys Direct expects promising figures in its sales and revenue graph. Speaking on the occasion, director of company, Abhishek Yadav said, "A lot of our existing clients will benefit from broadening of our services. And, we are very hopeful with our expectation of increased turnover as we climb the ladder of strengthening our presence in Asian Pacific Countries."

Previously Published on Indiaprwire- http://www.indiaprwire.com/pressrelease/advertising/20120608122059.htm

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Delhi Drills...

Name the word Delhi and several notions pops-up in the mind. There’s not even a single good thing one cannot associate with Delhi. Monuments, Museum, Holy Places, Food, Lifestyle &

& Fashion, Weather swing, Traditions, Education, Medical facilities, Infrastructure, Political Activity and the list goes on .

New Delhi, capital of India, holds a glorious history throughout its existence. It has witnessed almost all the possible circumstances and holds a national importance. Denuding the history comes handy with the surroundings that Delhi clings to with the landscape of monuments all around. Some of the must watch-on splendid tourist spots are India Gate, Red Fort, Lotus Temple , Qutub Minar, Connaught Place, Jantar Mantar. A landmark place due to its geographical location of all the ruling regimes such as Mughals, Asoka, Mauryan times etc, Delhi has also been a prime focus in freedom movement of India.

Conceded with all the historical fates, Delhi has taken a turnaround into becoming another name of advancement hub. In the last five decades not only Delhi has cherished all of its glorious past but has become a place worth visiting and to be applauded. It holds now the best connectivity in terms of transportation throughout the country and the entire world. On transportation level, Delhi is the only city to run highest pollution control CNG buses chain that sustains its character of being the greenest city. Moreover, by the year 2010 Delhi will be over 100 flyovers in the city. Added to it, victorious transition of Metro is a dream that has become into reality.

Diverse culture and ethnicity that comes with the miscellaneous population dwelling in Delhi has contributed a lot to the trends of the city. Lifestyle and Fashion from all the ethnics moves parallel and can be traced in the streets of Chandni Chawk, Lajpat Nagar, Cannaught Place, Janpath, Karol Bagh etc.

Go Visit... :-)

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Business of Outsourcing

1.OUTSOURCING - Setting things straight

‘Outsourcing’, as the name connotes is sourcing from outside, so getting hold of the concept becomes bit easy. Outsourcing more or less refers to getting the work done from external resources or in other words passing of services.

This section reflects on what outsourcing actually is?

Outsourcing is becoming extremely common, almost a basic and tangible business practice in present set up. There is almost an inexhaustible list of services and errands that could be outsourced. Some are fairly rare, but others, such as IT and Human Resources, are getting very regular when it comes to outsourcing. Professional firms are relatively in trend to assist with these services, as outsourcing has become an industry in its own right.

But the question arises - what leads companies to get their hands on external services to run a particular job? Generally different companies classify the notion of benefit in varied views but contour lines of the idea somewhat remains the same.

2. Outsourcing is a choice

By and large company outsource when they get huge projects to be finished in short span of time and sometime to cut down the cost they spent on the human resources. On the other hand, the most widespread justification given is - to focus more on business core values and to ease the pressure on internal management of human resource

Currently, outsourcing takes many forms. Organizations still hire service providers to handle distinct business processes, such as benefits management. But some organizations outsource whole operations. The most common forms are information technology outsourcing and business process outsourcing (BPO).

Yet another concept that is taking leap is Multisourcing, which means employing both internal and outsourced resources for a particular work. Some growing companies that are short on time and money, such as emerging software firms, are profoundly adopting the concept. They choose to go for it in order to speed up the time to be the front runner in the race of becoming the top brand in the industry. They hire a massive amount of outsourcing service providers to handle almost all aspects of a new project, from product design, to software coding, to testing, to localization, and even to marketing and sales.

3. Benefits of Outsourcing - settled in motion

Subsequent to comprehension of the meaning and operational structure of outsourcing, it gets effortless to make out the benefits companies are driving from these services. Though again it varied for individual to individual. Some of the benefits that are stated time and again are-

· It boosts up the focus of management team.

· Outsourcing helps company to zero in on more on its business parameters

· Broadens and merge the expertise from all around the globe and give company cutting edge performance and results.

· Saves time and help the smooth functioning.

· Helps Company to reduce and stabilize costs adjacent to having access to advanced technology.

· Cut downs the investment required for internal infrastructure.

· Facilitates to take up a transform from continuing business and commercial settings.

· Higher quality service delivery.

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Elements of Successful Blogging

Name the word ‘Blogging’ and almost everyone is there for it. This Blog drift has now taken over almost everybody; blogs are driving almost everyone in the blogging world. Not a very new concept in Corporate world but it’s been used massively by CEO’s for acquiring rapport in the industry.

Popularly known as Blog, web log was coined by Jorn Barger in 1997. Web log denotes any website or mere a web page about any topic maintained in chronological order. Blogs initially were defined in two broad categories as personal blogs and business blogs but with the concept emergence as a profit tool now it’s getting corporate as well as defining new boundaries to it.

Perhaps, with burgeoning of blogging zone everywhere down the line, companies are now also adding the variant parameters like Internal blogging and External blogging. Other concept of CEO Blog is also a matter of discussion these days. Business units use blog system to communicate with their customers and employees as well. The blog system is often considered as synonymous to increasing traffic

Blogging actually in a way represents company itself. Henceforth it becomes very necessary to manage blogs and the content being posted. Through blogging, company employee, head or company spokesperson can write about company policies, company products and schemes or current topics and can get feedback both internally and externally.

Internally it can be used as a replica to physical meetings, conferences and discussions. It is also used so as to announce notices, annual/quarterly reports and other newsletters etc. It also puts a panel of discussion through which every employee can put up their views over certain systems and the postings. It cultivates the spirit of all the employees and gives presence to everyone.

External blogs are also very crucial as here the targeted sources are the person with whom companies generate revenues. The posting include all the constructive traits that a company is offering plus their management and marketing strategies for the benefits of their customers. Being an informal writing, officials just don’t have to mess up with technical facts and figures but here they have to make sure that content for blogs is comprehensive, effective and appealing so as to project the good image of the company.

However getting on the blogs comes not that easy. The thumb rule here is not just about mincing the words but your blogging must be well researched, practical, timely, and concise and above all should be on net on punctual-basis.

For successful blogging a must keep-on is- one should not beat round the bush but concentrate on being curt and precise while keeping in mind company’s focus area.

Author, Iram, blogs about career options at www.theinfopedia.com

She is a seasoned blogger. For more tips or consultation services in Blogging niche, contact here or see profile 

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Fitness in Twilight Years

First the blues of growing old and than plethora of health problems following the senility line…. Well there’s no denying the fact that as the age advances health problems are major backlash. But hold on! Researches exhibits that you can defeat and stay fight by keeping a check on certain disease that are ought to take on over you.

Arthritis- Arthritis is fast expanding disease curbing almost everyone after the age of 40. Lifestyle patterns and eating habits are considered as major causes of Arthritis. High heels, Sitting postures, regular high stairs etc may afflict you with Arthritis. Your knee joint comprise of coming in contact of three bones namely Femur, Tibia and Patella along with cartilage and synovial fluid which act as a lubricant as the movement happens between the three. Arthritis which means inflammation of joints is caused due to declining of this lubricant in your joints owing to which these three bones slides with each other as you bent or move causing unbearable pain and difficulty in bending and walking.

Treatment options vary depending on the type of arthritis and include physical and occupational therapy, lifestyle changes (including exercise and weight control), medications and dietary supplements (symptomatic or targeted at the disease process causing the arthritis). Joint Replacement Surgery (Arthroplasty) may be required in eroding forms of arthritis.

Lung Health- Majority of Lung problems takes a toll from incessant Smoking habits among men and women across the world. No matter how loud can a doctor vocalises the perils of smoking a youth doesn’t give a damn to it. Seemingly harmless in the youth years, a cigarette can affect you later as age advances. Researches reveal that out of every 100 lifelong smokers 14 are probable to die of lung cancer. Further it is also proven that smokers life get reduced by 3-5 years due to lung problems than an average person

Brain Health- Alzheimer disease is most likely to happen after the age of 65. Every one in eight person suffers from Alzheimer in US. Alzheimer is a degenerative and rather incurable disease which leads to shrinking of brain and can be identified with memory loss implying debility to remember most recently learned things and facts. Starting with slight memory loss it can lead to frustration, mood swings, aggression, apathy, language breakdown and ultimately long term memory loss. Though cause and progression of the disease is not yet well known but it is widely associated with plaques and tangles in the brain. Balanced Diet including fruit and vegetables, bread, wheat and other cereals, olive oil, fish, and red wine) and mind stimulating exercise like reading, playing board games, completing crossword puzzles, playing musical instruments, or regular social interaction may help in preventing the onset of Alzheimer disease. Cardiovascular problems like cholesterol, high blood pressure, diabetes can also affect the risk factor of the disease.

Heart Health

Cholesterol- Excess cholesterol in your blood level can pile up on your arteries leading to blockade in arteries which may result into heart attack or coronary heart disease problems. Cholesterol is a waxy substance required to build and maintain cell membranes. It is an essential component of all body cells. Not all cholesterol is bad but a high level of it is bad for you. There are two types of cholesterol bad cholesterol (LDL) counting 100 mg/dl and good cholesterol (HDL) counting 40 mg/dl. As a matter of fact if your bad cholesterol goes high and good cholesterol goes low than you have increased chances of getting heart problems. Maintaining a balanced diet with low fat levels and regular physical exercise can help you curb cholesterol symptoms

High BP- Increasing Blood Pressure or Hypertension is a remarkable identity of your ageing factor. With age high blood pressure is an inevitable factor in present times. High Blood pressure is measured by two numbers- top number (systolic reading) and the bottom number (diastolic reading). Normal readings are 120/80 and anything above it will be calculated as High Blood Pressure Syndrome while a reading lower than normal is counted as low blood pressure which generally happens due to fatigues and weakness. For every increase in blood pressure reading chances of death from cardiovascular diseases gets doubles. To avoid High BP you should work on your weight (if you are obese) and stress. A healthy body with stress free life gets you rid of High BP factor. Reduction of fat and salt in the diet, vegetarian food, fruits and juice helps you to avoid occurrence of High BP.

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Sachin…. Sadhvi and Sensex!!

“Sacred Games” by Vikram Chandra was more of a shock to me when I read it two years back. But I had never imagined then that 2 years down the line I’ll see it turning into reality. Such a filthy game of Hatredness, Communalism or just to curb it in a single word “POLITICS”

In a police ruffling revelation this week, a sadhvi (in Hindu mythology sadhvi is female of sadhu which means holy man, sage or ascetic) along with other group member is exposed as a suspect hand in Malegaon bomb blasts- A blast which was supposed to be a part of chain blast of much rampant in-line bomb blasts by some newly formed Muslim jihadist group “Indian Mujahideen” (now I doubt if this group do exist in reality or has been architected by some organisation like sadhvi’s and associates to create more hatred towards Indian Muslims like has been elaborated in Sacred Games.)

Sacred Games was written based on high research though it was taken into category of Fiction …again to avoid any controversies and attacks by real culprit to make the life of author miserable. Apart other stories running parallel, the book emphasised how a very renowned nation’s Hindu guru used his devotees (including ‘ a Don’) to float fake currency notes in country combined with fake formation of some muslim group pre-fixed with “Al” and the alike who sustained bomb blasts in all the cities across the country where Bombay was on the top hit list. Mind it these groups were not of Muslim jihad origin but they were concocted by this Hindu guru to spread a bad image of Muslims. And this fake currency was popularised as to be backed by ISI. On being confronted with such paradoxical image of religious guru, Don raised a question. And this guru (Shukla) candidly retorts it, “Does spiritual advancement mean that you shouldn’t take the weapons”.

More to my horror I heard an eminent minister defending sadhvi with the argument that this is something which is inevitable as government seems to be mute on eradicating terrorism from the country. And now Hindus have to come forth to save the nation. So my dear minister I would like to remind you that it was only your external minister and government who escorted two very strong terrorist to their release in Kandahar plane hijack. And moreover when you know your marathon is for genuine motive than why do you masquerade as Muslim groups in such mission. A fake identity is posed by one who knows about his wrong intentions. Why don’t you form some group like ‘Indian Hindu league” or “Bharat Rakshaks” and show India that you are there to wipe bad elements from the country? I wonder who will now rise to eradicate this new Hindu terrorism.

The book has all that could shake you to real pro. Sometimes I feel that I could have not read that book then I would also have been happy as I could have believed in our honourable ministers, esteemed police and what these so called terrorist reveals through their identity and mission letter specifically written in Arabic or Urdu which our efficient police produce from their pockets within seconds when they die during attacks. What do we call as “Jahaalat mein sukoon he…Bekhabri mein aafiyat he” (In illiteracy is respite and ignorance is bliss.)

Yet another political strategy was Gilchirist autobiography which claims Sachin to have practiced false statement as a witness to Harbahajan-Symonds Conflict. In the season when Sachin is almost an apple of everyone's eye after making a world record no one seems to give it a second thought but just a publicity stunt by Gilchirist to give book a hit. In Bhajji-Sreesanth slapping scene during IPL whole country give one-sided verdict that Bhajji is too short tempered and has slapped Sreesanth. No defence…no Second thought! Where was this feeling of short temperedness evaporated when Bhajji was accused of saying Symonds ‘Monkey’. All country didn’t want to hear anything except Bhajji is innocent…And for the same racial comments saga when Jade Guddy was accused to use them against Shilpa Shetty no one give an ear to Jade Guddy though she was pleading again and again that she was innocent and have not used such words. It’s so good to feel that we Indians are always RIGHT.

Though I don’t know if Gilchirist is making a false statement or Sachin has but I still can believe if either of them have lied in this case because every one save their family first- it’s a human nature. A single or group of people can be wrong but what about the nation’s voice. Even our nation’s voice …I mean media is also not racist when leading channels like Aajtak and Star News, IBN takes proud in using ‘kangaroos’ for Australian cricket team. (I doubt if I have forgotten the meaning of racial comments or if I never had privilege to learn when things are racist and when they are not). Probably these statements are not racists as all channels vocalise them so loud without any hesitation and they might be inspiration for Harbhajan. A lost memory somewhere when he was on cricket pitch tempted him to use ‘monkey’ (Thanks to media, the nation’s voice---he might have forgotten the name Symonds there but having heard media using words like monkey …kangaroo he came up with the same.) Yes, Indian’s are never wrong!

A family suicide somewhere in America after a lay off exercise by company, Jet Airways terminates 1000 employees approx all of a sudden, Kingfisher airlines slashes salary from two lakhs to twenty thousands, Accenture, IBM and other IT company’s cut down the employees intake and the list goes on. First people loose money like heck in shares then in gold and perhaps will for sure loose in dollars in sometime… this is how I can relate the after effects of sensex.

Sensex- the word is quite an enigma at least for me. How can a single company (Lehman Brothers) going bankrupt far away in America make a hit on stock and shares, on us and on everybody? It’s like when America sneezes everybody catches the cold. I don’t know how economy goes bleak with devastatingly falling share prices. I know in the terms how it affects public at large. To what I can comprehend in the preceding weeks which shows sensex downfall and predicted recession is that it means high production and consecutively low purchasing power or loss of trust of public so they don’t spend their bucks in purchasing manufactured goods. Production is more than required. Hence contraction of industries lowering into number of employees which results into unemployment. And this is how recession knocks the door of the economy. It’s a vicious circle. Indeed economy is a vicious circle. A popular economist explicitly says that in every 100 years a great recession (like 1930’s) is sure to happen and the time has come. It’s Now! So are we ready for it?

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How to get Voter ID in India

Yesterday I happen to see an advertisement by Tata Tea aimed at election awareness. The jingle of the ad goes “election he... agar aap vote nahi kar rahe to aap so rahe he (It’s election. If you are not voting than you are sleeping)- an initiative by Tata Tea aimed to stir up citizens from their slumber. But, just waking them up a’int enough! To let them know what to do and most important how to do is more important.

As per law any citizen of India age above 18 years is entitled to vote provided that he have Voter Identification Card. As you go to poll booth to use your franchise you need to produce your Voter ID before election incharge.

What is the Voter ID and how to register for it??

Voter ID is identification card for Indian citizens aged above 18 years and is issued by Election Commission of India. If you meet the eligibility than you can register for Voter ID by filling the Form No.6 provided by election commission of India The form can be downloaded from official site of Election Commission (EC)- www.eci.gov.in In case you don’t have access to Internet to download this form than you can collect this form from –

- Revenue Officer if you live in municipality

- Revenue sub-divisional office if you live in a mofussil area.

- Tahsildar office if you live in rural area

Documents Required For Voter ID

• Photocopy of Identity card
• Photocopy of any of the following documents for address proof- Electricity bill, Water bill, Telephone bill, Passport, Pension cards,. Property Tax Receipt, LPG (cooking gas) bill, Bank account statement, Residential rental/lease agreement
• An affidavit in case you comes for any of the following information- Criminal antecedent of the candidate, Assets, Liabilities including government dues or Educational Qualifications

Where To Complain For Election Related Grievances?

State Level : Chief Electoral Officer

District Level : District Election Officer

Constituency Level : Returning Officer

Taluka/Tahsil Level : Assistant Returning Officer

Polling Station : Presiding Officer

Group of poling stations : Zonal Officer

Some Tips

• To object somebody’s name or to get your name or any other person name deleted you can fill Form No. 7
• In case there has been discrepancy in such as name, house number, middle name, last name, age, sex, epic number etc you need to fill Form No. 8.
• It is important to note that you get voter ID for the local area you are resident of. When you move from that area but under same constituency due to any reason you need to get your local residency changed in electoral roll by filling Form 8A.
• When you move from one state to other you need to fill Form No.7 to get yourself deleted from that constituency and then enroll by filling Form No. 6 attaching the deletion certificate with it.

Remember

1. You can’t vote with any other identification card except Voter ID.

2. If you have registered for Voter ID but haven’t got it till Election Day than you can vote by carrying the acknowledgment you have received by submitted Form No. 6 along with address proof you have written in form and Photo ID card.

3. If you don’t make address change as you move to some other locality than you can’t vote from your new residence area. Thus, to vote you need to go to the polling booth that comes under the address you are carrying in your Voter ID.

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How to use paypal?

With increasingly high number of freelancers budding from India, the demand for Paypal has also seen a steep rise. Graphics, software development, translations, recording, networking or writing- all the skills sets are presently being outsourced from offshore companies to Indian freelancers. Earlier freelancers in India hesitated for online work from offshore companies due to discrepancy in payment mode and thus delay payment. With the quality work- a timely commensurate payment is the demand of every service provider. Hence, came online payment modes to support online payment. Wire transfer, xoom, Western Union etc are some of the means to let you have your payment.

What is Paypal?

Paypal owned by e-bay has always been considered as reliable gateway for payment both for buyers and providers. But earlier in India, paypal doesn’t supported withdrawals of funds into the bank account. But since 2007 it was made possible and banks like State Bank of India, Allahabad Bank, Union Bank of India, HDFC, ICICI etc now has join hands with paypal to facilitate this service.

In plain words, Paypal is an online medium to which buyer and service provider comes on same platform to send and receive funds. A buyer can send funds and service provider can receive funds using paypal accounts. What all you have to do is to register for free account on paypal. You can register on paypal by complying with simple steps provided by instruction on site itself.

Before getting started you may feel bit on edge for registering on it or not but believe me it’s very simple and convenient. The same was case for me and I used to avoid work from clients who have their payment settled to paypal. And the problem further arises when you ask from more and more people regarding its operatability and none seems to come up with satisfying answer.

How to withdraw money using Paypal in India

One you are registered you can immediately start receiving or sending fund. There are three methods to which you can receive funds

1. Credit Card- To withdraw money using your credit card you need to verify your registration status by providing your card numbers and other required details. After doing so you are free to withdraw funds up to any limit and you becomes a verified member.
2. Cheques- You can demand cheques from paypal for the amount you want to withdraw. But the adverse side of it is the fees they charge from you for delivering the cheques at your place in addition to the time that is taken for cheque delivery. The fees that you have to give for requesting cheque is 250 INR and the time cheque may take is 25-45 days. The other problem is that you will need minimum 150 $ in your account to request a cheque
3. Bank Withdrawals is the most convenient way for withdrawing funds. This is so, as you can withdraw funds using this option even if you are not a user of credit card (which means you are an unverified user). Being an unverified member you have certain limitations on withdrawing funds like you can withdraw amount up to $500 in a month. The time taken for money transfer from your paypal account to bank account is 5-7 business days (though I usually receives money in my account within 3 days). You can add your bank account by going on profile settings and can make a withdrawal request for desired amount whenever you want. As you add your bank account to paypal you need to provide IFSC code usually provided on leaflets of your cheque book or else you can download the excel sheet from http://www.rbi.org.in/scripts/neft.aspx by clicking 'List of NEFT enabled bank branches' and check out your bank IFSC code

Remember

Make sure that you register with the details like name and address correctly especially the last name. Whenever you make withdrawal request- if paypal found any discrepancy in the name with which you are registered and the name you have on bank account than it will return with request charging you a return fees of 250 INR.

As you proceed with withdrawal request, Paypal pay you 1 Rs. less than market rate on Dollar conversion rate. Also if you withdraw amount less than 7000INR than 50Rs will be charged as fees to bank withdrawals. However no fee is levied if you request amount more than 7000INR towards bank withdrawals.

Enjoy your paypal banking and get flooded with e-money :-)

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The Terror Dream

[An entry from my diary – 22^nd November 2002]

A few days back, I dreamt a mind threatening dream. My flesh shivered into goose bumps for the fear of loosing my loving ones especially my dear brother.

I saw, as we all family members were in some sought of hostel like building and staircase as one in my granny’s house. So, it was a mixture of both, as it was just only a dream. Then I saw we were beleaguered and attacked. It seemed that some sought of war has broken out. Fighter planes were just above our head and we were hiding ourselves in rooms, corners and some other places with no hopes left. We were all shattered on our part with lost hopes.

Further in dream, there seemed to be some truce. In that, I saw my father infact my mother sending my brother to market to bring some essentially important accessories and I was not letting him go for the fear of something happening to him. I was crying and vociferating that we can live like that, we don’t need anything and instead I need my brother. Then my father was scolding me that don’t act like a kid, it’s essential to go. If not him than someone else ought to go…Then all the dream got blurred with painstakingly bleak sounds of planes and jets following it.

The dream was really absurd but for the first time did I realizes what would have happened to the people at the time of partition (probably this feeling came first as I saw movie ‘Gadar’ just a month back). But what’s the need of delving such deep, it has happened with the people of Gujarat just few months back- my aunt has suffered it. It is happening with the people of Kashmir, with the people of Palestine… Israel… Afghanistan… with the people of…….and so on it’s going on happening and happening.

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Environmental Problems of the World

Literally environment means ‘atmosphere’ that surround us. A healthy environment is important as it is responsible for keeping human beings in sound physical shape and sustaining their livelihood. This is why environmental pollution is one of the biggest problems the world faces today. It is an issue that troubles us economically, physically and everyday of our lives. The contamination of the environment is also being linked to some of the diseases that are around currently. Despite the initiatives of public awareness via large campaigns, media attention, researches and international agreements; environmental problems is still a pressing problem that hasn’t been resolved even after all high beam efforts.

There is no denying the fact that if human beings are major victims of environmental problem than only they (exponential rise in population) are the catalyst to boost up the environmental problems in the world. As per United Nation’s Report, the human population is living far beyond its means and inflicting damage to the environment that could pass points of no return (New York Times, 2008). Though we typically know the remnants of environmental problems but we still are unable to seek out the issue of environmental problems. Harris (2004) reflects broad reasons to explain why we are still so helpless to resolve the environmental problems affecting all and sundry around the globe as required lifestyle changes that no one is willing to adopt comfortably.

Major Environmental Problems That World Faces Today

Where population and pollution is considered as major culprit of environment; climate change, loss of biodiversity, unsustainable energy and agriculture, water level, habitat loss etc are some eminent problems accrued as biggest environmental problems of the world.

Global warming, also known as the 'greenhouse effect', is the term used to describe the gradual rise in the world's average temperature. The effect is also known as 'climate change' (BBC h2g2, 2008). The consequence of global warming is explicit climate change that countries are witnessing in present times. An example of it is Europe which has witnessed the rise of 0.8°C over the last century and a temperature rise between 1.5 to 4.5°C is further expected by 2100. Scholars argues that though this may seems as a minor rise but we must not forget that only a difference of 5°C separated us from last ice age. Thus, global warming could result into melting of ice caps and could lead to unexpected weather change, floods, storm and rain which is believed to have direct impact on factors like health, agriculture, water resources, coastal regions, forests, and wildlife (Maslin, 2007)

Energy Problems or Exhaustion of non-renewable resources is another big problem that stands forth all of us. In our pursuit of comfort living and fulfilling our needs, we tend to ignore the sustenance of existing natural resources (fossil fuels and minerals) and thus are endangering their existence for our future generation. The human population is now so large that the amount of resources needed to sustain it exceeds what is available at current consumption patterns. The major result of this effect can be visualised as hampered social and economic aspects due to tendency to industrial growth which depends upon energy resources.

Pollution is yet another threat that revolves around the world. Air pollution and water pollution is a direct effect of environmental degradation that effects human beings in a very critical way. No fresh air to breather and pure water to drink can make the situation horrible in near future. The technology which was created to give comfort to human life is a trigger to pollute the sustenance of basic needs needed for survival (air, water and food) in the long term. Acid rain, smog, dissolution of the ozone layer, and the general depletion of "clean air" is the major area of concern that follows with environmental pollution at large.

Reference

- ABC News/Washington Post/Stanford Poll: The Environment Embargoed for Release (2007). Concern Soars about Global Warming as World’s Top Environmental Threat. Retrieved September 12, 2008, from http://woods.stanford.edu/docs/surveys/GW_2007_ABC_News_Release.pdf

- BBC h2g2 2008. Global Warming. Retrieved September 12, 2008, from http://www.bbc.co.uk/dna/h2g2/A197499

- Harris, F. (2004). Global Environmental issues. Chichester, UK. John Wiley and Sons

- Maslin, M. (2007). Global Warming: Causes, Effects, and the Future. Voyageur Press

- The New York Times (2008). U.N. Warns of Rapid Decay of Environment. Retrieved September 12, 2008, from http://www.nytimes.com/2007/10/26/world/26environ.html

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